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Trade Card: Stern Brothers, Dry Goods and Notions, New York, NY

This is a unique, fold-out trade card in the shape of a stocking from Stern Brothers, a prominent New York City department store. The front of the card is designed to resemble the top of a Christmas stocking, with the playful question: "What shall we put in the children's stockings? See inside." When opened, the inside reveals a comprehensive advertisement showcasing a wide variety of goods for girls and notions for men. The card is predominantly red and features a detailed listing of items. The back of the card includes the business's full address: 32, 34, 36 West 23rd Street.

Associated People/Businesses

Stern Brothers
STERN BROTHERS

Geography

New York City

Subjects

Department stores
Clothing trade
Advertising cards
Dry Goods

Physical Location

Arc.MS.56, Volume 23, Page 1