Trade Card for C. I. Baumgartner, Dry Goods

This trade card advertises C. I. Baumgartner, a dry goods store with locations in both Lambertville and Trenton, New Jersey. The front of the card features a woman in a Japanese-style dress. The illustration is likely intended to evoke an exotic or fashionable image associated with imported goods, a common marketing strategy in the late 19th century. The back of the card has additional details and locations for the store.

Associated People/Businesses

• C. I. Baumgartner (Firm)
• Baumgartner, C. I.

Geography

• Lambertville
• Trenton

Subjects

• Clothing trade
• Textile industry
• General stores
• Advertising cards
• Advertising
• Stereotypes (Social psychology)
• Racism against Asians
• Dry Goods

Physical Location

Arc.MS.56, Box 3, Folder 10