Subject: Paterson, N.J.

A decorative trade card for Stern & Sonneborn, a clothing business in Paterson, N. J. The front features a colorful illustration of a young girl with curly hair and a red headband, enclosed in an ornate circular border, surrounded by a bouquet of red and yellow pansies tied with a blue ribbon. The business name and address, "217 & 219 Main St., PATERSON, N. J.," are printed below. The reverse side is an advertisement announcing a "FALL OPENING!" with a "Great assortment of the Latest Styles in Men's, Youth's, Boys' & Children's CLOTHING" and a "new stock of FALL AND WINTER OVERCOATS." It also states that Stern & Sonneborn are "Successors to CHARLES FEDER." The card exhibits visual features typical of late 19th-century advertising, including a colorful lithographic image and detailed text. 3.

This trade card advertises Henry Nathan, a clothier located at the corner of Van Houten and Ellison Streets in Paterson, New Jersey. The front of the card depicts children holding the ad, indicating that the business catered to families. The back of the card is blank.

This trade card advertises A. Simon, a clothier located at 184 Main Street in Paterson, New Jersey. The front of the card showcases a charming illustration of two cherubic figures sailing in a delicate eggshell boat filled with roses. The style is whimsical and likely intended to appeal to a broad audience. The image is predominantly pastel colors, with soft pinks and whites dominating. The business's address, 184 Main Street, is prominently displayed. The back of the card is blank.

This oversized trade card for Charles Feder, "The Leading Clothier," is designed in the form of a calling card.  The front of the card features an illustration of a branch with berries, possibly symbolic of abundance or prosperity. The text clearly states the business name, "Charles Feder," and the tagline, "The Leading Clothier." The address, 213 Main Street, is also prominently displayed. The back of the card is blank.

This oversized trade card advertises Charles Feder, described as "The Leading Clothier." The front of the card features a stylized illustration of a branch laden with plums. The business name, "Charles Feder," and address, "213 Main Street," are prominently displayed. The card's design is reminiscent of late 19th-century advertising styles. The back of the card is blank.

This trade card for Geo. Feder's features a comical illustration. The front of the card shows a cartoon-style depiction of a man looking at a sign, perhaps indicating a sale or special offer. The text "I SAY BOSS, READ THE SIGN" is prominently displayed above the illustration. The business's address, 108 Main Street, is clearly visible on the card. The back of the card is fully covered with additional advertising material.