Trade Card: J. M. Gusky, Mundell's Shoes, Pittsburgh, Pennsylvania

This trade card advertises Mundell's Shoes, sold at the "People's Outfitters." The front of the card is a parody of the Charge of the Light Brigade, a famous poem by Alfred, Lord Tennyson. The illustration depicts a humorous scene relevant to the sale of shoes. The back of the card provides information about the J. M. Gusky Orphanage and Home, and the Bertha Rauh Cohen Annex, founded by Esther Gusky in 1890 in memory of her husband, Jacob Mark Gusky. The card indicates the address for J. M. Gusky's business as 300 to 400 Market St., Pittsburg, Pa. [Jacob Mark Gusky was a leading Jewish philanthropist in Pittsburgh and founder of the first department store in the city. His wife, Esther Gusky, founded the J. M. Gusky Orphanage and Home in 1890.]

Associated People/Businesses

• J. M. Gusky (Firm)
• Mundell's (Firm)
• Gusky, J. M.

Geography

• Pittsburgh

Subjects

• Advertising cards
• Jewish merchants
• Department stores
• Clothing trade

Physical Location

Arc.MS.56, Box 12, Folder 12