Trade Card for Friedberger & Strouse, Dress Trimmings and Fancy Goods


This trade card advertises Friedberger & Strouse, a Philadelphia-based retailer of dress trimmings and fancy goods. The card features a black maid holding a white baby who is crying. The front of the card includes the address: 111, 113, & 115 North Eighth Street. The back of the card is blank. This trade card is problematic and insensitive due to its racialized imagery. It is also worth noting that this image was likely a common form of marketing in this period and is an important document in the history of racial representation in American advertising.


Associated People/Businesses

  • Friedberger & Strouse
  • Friedberger / Strouse

Geography


Subjects


Physical Location

Arc.MS.56, Volume 34, Page 15