Trade Card - Bronner & Co., Hartford, Connecticut, circa 1885

This trade card advertises the opening of Bronner & Co.'s Clothing Store at 20 Asylum Street in Hartford, Connecticut, identifying it as a branch of their main New York store located at 610-618 Broadway. The advertisement highlights Bronner & Co. as the "Largest Retail Clothing House in America" and promises "GREAT SLAUGHTER IN PRICES!" The obverse of the card features a map of South America and a racist and stereotypical depiction of a Black or Indigenous child/person labeled "Mail Carrier," holding envelopes. Additional decorative elements include small illustrations of workers and a shield design. The card likely utilizes chromolithography, common for trade cards of the late 19th century.

Associated People/Businesses

• Gustav Bronner
• Leopold Bronner
• Bronner, (Gustav)
• Bronner, (Leopold)

Geography

No geographic information available.

Subjects

• Clothing
• Retail trade
• Trade cards
• Advertising
• Maps
• South America
• Racism
• Stereotypes
• 19th century
• Chromolithography
• Hartford, Connecticut
• New York, New York

Physical Location

Arc.MS.56, Box 20, Folder 12