Subject: United States -- California -- Oakland

This trade card advertises A. Lippmann & Co., a dry goods store located at 903 Broadway, between 8th and 9th Streets, in Oakland, California. The front of the card depicts a bustling scene of people entering the store. The illustration is done in black sepia tones on a cream background. The back of the card provides a full advertisement for the store, featuring a list of items sold, including clothes, bed linens, and more.

This trade card advertises Bennison, Liebmann & Co. at 1157 and 1159 in Oakland, California. The front of the card depicts children in a boat on a body of water. The image is a stylized, simple line drawing. [Bennison and Liebmann were dry-goods merchants in Oakland, California. The business operated in the late 19th century.]

This trade card advertises E. Abraham, a dry goods and dress accessories retailer located at 13 Broadway between 8th and 9th Streets, Oakland, California. The front of the card features an illustration of two children sitting by a campfire. One is holding a book and the other is holding a cooking pot. The other figure appears to be looking at the viewer. Above the image, the text, “SIGN OF THE GOLDEN HORSE SHOE” appears, which may be a reference to the store’s name or a store symbol. The back of the card is blank.

This die-cut trade card advertises Geo. Samuels, a clothier located at 905 Washington Street, Oakland, California. The card features a charming illustration of a boy holding blue flowers for a girl. The back of the card is blank.

This trade card advertises Kahn & Sons, located at 1003 Broadway, Oakland, California. The front of the card features a ship sailing in a circle against a background of pink roses. This card is the second of a set of three. The back of the card is blank.

This trade card advertises Kahn & Sons, a dry goods store located at 1003 Broadway in Oakland, California. The card features a full-color illustration of a peacock with its tail feathers spread wide. The peacock is a symbol of beauty and elegance, which may have been intended to reflect the high-quality merchandise offered by Kahn & Sons. The card's background is a simple, light blue, allowing the peacock to be the focal point. The back of the card is blank.

This trade card for Kahn & Sons, located at 1003 Broadway in Oakland, California, features a decorative floral design with red and yellow roses. The back of the card is blank. The card has a yellow border.

This trade card advertises Lippmann's, a dry goods store located at 903 & 905 Broadway, Oakland, California. The front of the card features a young boy in a red jacket standing at an easel painting trees. There is a bench behind the boy in the scene, along with some vegetation. The back of the card is blank.

This trade card advertises Lippmann's, a dry goods and dress accessories store located at 903 & 905 Broadway, Oakland, California. The front of the card depicts a young girl riding a giant dove, symbolizing the store's focus on fashion and elegance. The inscription 'Two Doors Above 8th' provides additional location information. The back of the card is blank.

This trade card advertises Lippmann's Dry Goods and Clothing Store in Oakland, California, at 903 & 905 Broadway. The front of the card features a whimsical illustration of children interacting with bugs in a fantasy setting. The children are dressed in colorful clothing and the bugs are realistically depicted. The card is one of a three card set. The back of the card is blank.

This trade card advertises Lippmann's, a dry goods and clothing store located at 903 & 905 Broadway, Oakland, California. The front of the card features a playful illustration of a young boy dressed in a gray suit standing beside a broken, large, light-blue egg with a yellow yolk. He is holding a knife in his right hand and a fork in his left. The background includes a blue, yellow, and green floral design. The back of the card is blank.

This trade card advertises Lippmann's, a dry goods and general merchandise store located at 903 & 905 Broadway, Oakland, California. The front of the card features a whimsical illustration of children and insects. There is a snail and a large bug with wings and legs on the right side of the card. The card is part of a set of three, and this is the first card in the set. The back of the card is blank. The card features a whimsical, cartoonish illustration of children playing in a park-like setting. There are trees, flowers, a rabbit, a bird, and a cat in the background. The children appear to be dressed in clothing from the Victorian era. The design is colorful and playful, and it is likely meant to appeal to children and adults alike.

This trade card advertises the Oakland Clothing House, located at 1001 Broadway, Oakland, California. The front of the card features a house in a pasture scene with a fence and trees surrounding it. There are trees and clouds in the background. The card has a green border. The back of the card is blank. The card is a trade card for J. Letter, owner of the Oakland Clothing House.

This trade card advertises Salinger Bros., a dry goods merchant located at 1051 Broadway, corner of 11th Street, Oakland, California. The card is folded, and the inside features a place to write wants. On the front of the card, a man in a suit is playing a mandolin to a woman holding a fan. Both appear to be dressed in fashionable clothing. They stand against a white picket fence in front of a house with a tree and other plants. The back of the card features more advertisements. The back of the card features advertisements in the form of printed text.