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Subject: Seaside

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Trade Card - L. Loupe, Gilroy, California, circa 1885Trade Card - L. Loupe, Gilroy, California, circa 1885

This trade card advertises L. Loupe, a dealer in dry goods, clothing, boots and shoes, carpets, oil cloths, and matting in Gilroy, California. The card features a whimsical black and white illustration at the top depicting two figures in early swimwear on a beach, with one balancing on a horizontal pole, accompanied by the humorous caption "THE SEA! THE SEA! THE BEAUTIFUL, SEE?". The text for the business details is presented in various typefaces, with the business name "L. LOUPE" prominently displayed. **3.

Trade Card for J. Borgenski's, ClothierTrade Card for J. Borgenski's, Clothier

This trade card advertises J. Borgenski's, a clothing store located at 458 North Second Street in Philadelphia, Pennsylvania. The front of the card depicts two children playing at the seashore. One child is holding a basket, and the other is holding a doll. The children are standing on the beach with a wooden railing in the background. The image is simple and charming. The back of the card includes a full advertisement for the business, suggesting a large Jewish family was associated with the business.