Subject: Floral

This trade card advertises B. W. Levy, a Philadelphia business offering gents' fine furnishing goods and a constant stock of umbrellas. The card features a colorful illustration of white bell flowers (likely lily of the valley) and a pink rosebud on the left side. The business name, "B. W. Levy," is prominently displayed in ornate lettering, followed by "GENTS," "FINE FURNISHING GOODS," and the address "2120 Callowhill Street, Philadelphia." A note indicates "A Fine Stock of Umbrellas Constantly on Hand." The overall design suggests a Victorian-era aesthetic typical for advertising of the period. The verso of the card is blank. 3.

This trade card for Gratz & Levy, a clothing business located at 334 River and 19 Fourth Streets in Troy, New York, advertises men's, boys', and children's clothing at low prices. The verso notes that purchasers will receive an extra 5% discount, stating their stock is complete and offers the lowest prices in the city. The front of the card features a decorative image depicting a moonlit seascape with a sailboat and a lighthouse, framed by a brown border adorned with a large red rose, a rosebud, and thorny vines. The business name and address are printed vertically on the right side of the image. **3.

This chromolithograph trade card for L. Steinfeld, Clothier and Merchant Tailor, located at No. 184 Main Street, Zanesville, Ohio, features a decorative illustration. The artwork depicts a hand with a ruffled cuff, ring, and bracelet, holding a vibrant bouquet of blue, yellow, and purple pansies. The card serves as an advertisement for the business.

This trade card advertises Mrs. H. Loewenthal's "Continental Ladies' Suit Store," located at 641 South Street, Philadelphia. The card promotes children's clothes, ladies' underwear, and suits. The front features a vibrant, colorful illustration of pink and red flowers with green foliage and a blue ribbon/bow. The text includes prominent ornate Victorian-style lettering for "SUIT STORE," flanked by decorative asterisks, while other business details are presented in a more standard but decorative serif font. The verso of the card is blank. 3.