Subject: Denim

This trade card, one of four in a five-card set, advertises Levi Strauss & Co. of San Francisco. The front of the card features a drawing of two men in blue workwear. The men are shown wearing Levi Strauss & Co. 's Engineers Coat and Combination Coat, both of which are riveted. The Levi Strauss & Co. name and address are printed in large bold letters across the top. The card also notes that the coats are riveted, a key feature of Levi's products. The back of the card features a full advertisement for Levi Strauss & Co., including the company's trademark.

Trade card advertising Levi Strauss & Co., likely dating to 1927. The card's design is not available.