Subject: Cologne

This trade card advertises Austen's Forest Flower Cologne, sold by L. W. Levy in Charleston, West Virginia. The front of the card is dominated by a large, elaborate illustration of the cologne bottle and flowers. The back of the card features three advertisements for other merchants in different locations. The first advertises a shoe store. The second advertises a dry goods store, and the third advertises a clothing store.

This trade card for E. Hurwitz, a dry goods and notions merchant in New Bedford, Massachusetts, features an illustration of a woman in a white dress standing on a rock, with a backdrop of trees. The woman is holding a bottle of Austen Cologne and a small bouquet of flowers, while looking directly at the viewer. The woman's attire and the lush surroundings create a visually appealing and feminine image. The inscription ‘Austen Cologne’ appears across the top of the card, emphasizing the cologne as the featured product. The back of the card includes the business's full address: 183 South Water Street, New Bedford.

This trade card features a small illustration of a child holding a bouquet of violets. The front of the card lists the business name, I. Cohen, located at 53 Stephenson Street in Oswego, New York. The back of the card includes an advertisement for W.J. Austen & Co., a retailer of Austen Cologne. [The trade card suggests a possible business relationship between I. Cohen, a clothier in Oswego, New York and W. J. Austen & Co., a cologne manufacturer in Freeport, Illinois.]

This is a national trade card advertising W. J. Austen & Co.'s Forest Flower Cologne. The card features a young woman with blonde curls wearing a straw hat. The illustration is set against a green backdrop. The back of the card has a full advertisement for the cologne. [The card was printed by C. Ulrich & Son. Ulrich, a Jewish merchant, operated a wholesale and retail dry goods store in Oswego, New York, in the late 19th century. He also printed trade cards, likely for other businesses in the area, as well as for his own products].

Trade card advertising Austen Forest Flower Cologne. Depicts a barefoot girl with a basket of blue flowers and a scarf on her head. The card lists the address as 352 No. Broadway, opposite the American Hotel, Saratoga Springs, New York. Circa 1885.