Trade card - Machol & Son, New London, Connecticut, 1885 circa
This trade card advertises Machol & Son, a clothing and gent's furnishing goods retailer located at 16 Bank Street, opposite Metropolitan Hotel, in New London, Connecticut. The front of the card features an illustration of a man confined in stocks, set against a backdrop of several buildings, likely representing a town square or street scene. The text below the illustration reads, "We keep in Stock a fine lot of CLOTHING, AND GENT'S FURNISHING GOODS, Machol & Son, 16 BANK STREET, Opposite Metropolitan Hotel." The reverse side of the card announces a "Great Reduction!" of "15 to 25 per cent Below Market Prices on MEN'S BOYS' AND CHILDREN'S FIRST CLASS CLOTHING." The typography uses bold, prominent lettering typical of advertising from the late 19th century.
Associated People/Businesses
- Solomon Machol
- Machol & Son
Geography
No geographic information available.
Subjects
- Clothing
- Retail trade
- Men's fashion
- Children's clothing
- New London, Connecticut
- Stocks (punishment)
- Advertising
- Victorian Era
Physical Location
Arc.MS.56, Box 20, Folder 11