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Trade Card: Levi Strauss & Co., San Francisco, California

This trade card is one of a set of five, showcasing Levi Strauss & Co.'s riveted denim jumpers. The front depicts two styles of the iconic Levi's jeans: a "Closed Front Jumper (Riveted)" and an "Open Front Jumper (Riveted)". The illustrations are detailed, showing the stitching and rivets that characterize Levi's clothing. The back of the card features a full advertisement from Levi Strauss & Co., including their trademark. Less than five complete sets are known to exist.

Associated People/Businesses

Levi Strauss and Company
STRAUSS, LEVI

Geography

San Francisco

Subjects

Advertising cards
Clothing trade

Physical Location

MuseumL2010.10.27